ADHD Life™ chose a bold, bright red to represent its brand — not just because it’s the ultimate power color, but also because it’s the favorite of our Chief Creative Director, Kei Gentile. Red is loud, emotional, and impossible to ignore — just like ADHD itself. It commands attention, sparks energy, and radiates urgency and passion. ADHD Life™ is here to make a confident, unapologetic impression — to stand out, take action, and reflect the fearless spirit of the community it represents.

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Staying true to tradition, the line chose the butterfly as its symbol — a striking emblem of transformation, freedom, and individuality. With its graceful wings and powerful metamorphosis, the butterfly perfectly mirrors the ADHD journey. No two butterflies are the same — just like no two ADHD minds are alike. ADHD Life™ celebrates that uniqueness, embracing growth, inner strength, and full-throttle self-expression.

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