Behind-the-Scenes of SPECTRUM Lifeâ„¢ Branding
SPECTRUM Life™ chose turquoise as its signature color — a vibrant fusion of calm, clarity, and creativity. It blends the soothing tranquility of blue with the revitalizing energy of green, creating a refreshing tone that feels balanced yet bold. This gender-neutral shade reflects the brand’s mission: to stand out with quiet confidence, foster approachability, and embrace open-mindedness. It's a color that speaks to both peace and potential — much like the spectrum itself.
To represent the autistic community, Spectrum Life™ introduced a custom symbol: the stimming spiral. This dynamic design captures motion, transformation, and the ever-evolving nature of the neurodivergent experience. It’s more than just a shape — it’s a visual celebration of stimming as a source of power, not something to suppress. The spiral reflects nonlinear thinking, the beautiful chaos of sensory input, and the rhythmic movement that brings calm and self-regulation.
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Where others might see a distraction, we see art in motion — a symbol of resilience, self-expression, and inner balance. Just like stimming helps many navigate the swirl within, the spiral reminds us that growth isn't always straight — but it's always forward.
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