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ND Life co-creator Kei Gentile posing at the beach – Neurodivergent Apparel Brand Founder

Our Story

ND Life™ Collection was born from love, resilience, and the constant (and hilarious) pestering of a vibrantly spirited 13-year-old boy who just wants to be accepted for exactly who he is.

I am the proud mom of an ADHD son and the daughter of a dyslexic Italian immigrant dad. Neurodivergence runs deep in our family. We are ND strong!
 
My beautifully loud, wildly energetic son first came to me at 4½ years old, after being shuffled from foster home to foster home. The moment he bounced through my front door, I knew we were in for the ride of our lives and honestly, we've never looked back. We are THE DYNAMIC DUO!
 
There's so much I could tell you about my not-so-little superhero. He’s a beast on the drums, spending hours in the studio banging out beats or jamming with his band. When he’s not making music, he’s in the gym boxing—because for him, punching that bag is how the world melts away and he finds his peace.
 
His mind races, his heart is huge, and his creativity is boundless. He tests my patience (daily) and can drive me up the wall, not because he's ND, but because he's a 13-year-old boy. He loathes school but wants to go college and major in WWE wrestling. Hunh? He hates cheese but loves pizza. He says "no" before he says "yes." He insists on starting and finishing every puzzle, then conveniently leaves the hard part in the middle for me. He takes credit for everything I do - and yes, I still clap like it's true. (Sometimes.)
 
We created ND Life Collection together with one simple mission: to spread humor, awareness, acceptance, and understanding for neurodivergent people everywhere.
 
This isn’t just a merchandise line—it’s a movement. A loud, colorful, graffiti-style celebration of what makes us different. Through laughter, truth and unapologetic self-expression, we’re breaking down stereotypes, starting conversations, and reminding the world that different is dope. 
 
This brand is designed for all of the minds that wonder and is created for all of the souls that shine. It's for all of the kids (and adults) who swap their b’s and d’s. For the ones who hang upside down on the furniture. For those who say "no" before they say "yes," who can’t sit still, who tell it like it is, who feel too much, who can't remember and who don't neatly fit into a box. It's for the quiet fighters, the bold dreamers, the misunderstood creatives. This is for all of us. 
 
Welcome to the ND Life™ Collection!
 
Sincerely,



Designed for minds that wander. Created for souls that shine.

Tara and Kei Gentile, the neurodivergent mom and son creators of ND Life Collection, painting together
Co-Creator Signatures
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